Around 70% of car buyers opt for an effect coating regardless of the color they choose. By using an effect-rich range of colors, automobile manufacturers can set themselves apart from the competition. Pigments from Merck can be used to deliver a large number of optical effects. They satisfy the most rigorous technical requirements and can withstand the toughest wind and weather.
Trendsetting color suggestions from the experts
First impressions count. Coatings in the automobile industry have more than just a protective function. Their color and appearance are the first things a person notices. Effect pigments from Merck open up a world of styling options – ranging from subtle nuances and silky shimmering and iridescent colors right up to full-on glistening and sparkling effects. The color specialists at Merck are always at the leading edge of fashion with their innovative creations. They set the pattern today for what the design trends will be tomorrow.
Enduring brilliance and color
Environmental factors challenge automotive coatings in a number of ways. Wind, weather, sand and storm leave their mark, as do car washes and the sun’s effects. With their additional surface treatment, Merck’s proprietary range of weather-resistant pigments can deliver what the modern automobile industry needs: lasting brilliance and color constancy. Weather-resistant pigments are available for the Xirallic®, Pyrisma®, Colorstream® and Iriodin® families of products.
The perfect pigment for your automotive coating
For the pigment experts at Merck, technical support is an important issue. Working in association with our Application and Physical Laboratory, our Technical Services Unit can assist you with suggestions for suitable pigment concepts and inspiring styling ideas. Our global presence means you receive the best possible advice.
Merck combines high product quality with excellent individual customer support – enabling you to implement your ideas quickly and easily.
Merck effect pigments give repair coatings, too, lasting brilliance and color constancy.