Around 70% of car buyers opt for an effect coating regardless of the color they choose. By using an effect-rich range of colors, automobile manufacturers can set themselves apart from the competition. Pigments from Merck can be used to deliver a large number of optical effects. They satisfy the most rigorous technical requirements and can withstand the toughest wind and weather.

The principal characteristics of high-quality automotive repair coatings include their ability to retain their color and permanent good looks. Even tiny deviations in color can cause a repair coating to be less than satisfactory. Merck’s weather treated effect pigments ensure long-term color fidelity and quality as well as maximum reproducibility.

Distinctive effect pigments from Merck can be used to give a high quality finish to various categories of industrially coated products. Merck effect pigments offer manufacturers numerous ways of making their product unique through custom designing.

Effect pigments from Merck offer a multitude of ways to create high-quality designs for interior and exterior powder coatings applications. Whether for automotive, architectural, or general industrial applications, their use in coating formulations gives manufacturers numerous technical as well as commercial advantages.

An exclusive and appealing approach makes all the difference when it comes to interior decor and the design of building façades. Dispersion paints with effect pigments from Merck are supporting the trend towards individually modeled aesthetics. With the accent on silver and gold as well as distinctive color travel and sparkle effects, decorators seek a competitive edge.

An exclusive and appealing approach makes all the difference – in consumer electronics, in home appliances, and in automotive and aircraft interiors. With pigments from Merck, manufacturers of plastic coatings are able to satisfy the market’s craving for the latest trends and stylings. They make exclusive or futuristic product designs a reality. Our product range includes decorative pigments along with pigments that offer additional technical benefits: e. g. enables the Minatec^® family of functional pigments plastics to be prepared for electrostatic coating.

Effect pigments from Merck open up entirely new dimensions for developing coil coating concepts. They allow individual and innovative designs to be explored and open the door to new possibilities in the areas of architecture and product design. Their special appearance provides optical highlights and raises the status of objects to which they are applied.

Effect pigments from Merck create a broad range of styling options to manufacturers of aerospace paints and coatings. They combine unique color intensity with excellent weathering durability, retaining that first-day brilliance.

Merck sells products from the Minatec^® range for the manufacture of conductive, antistatic floor coverings. These light-colored pigments offer numerous advantages including controlled electrostatic conduction of electrical charge. They are particularly suited for use in light- and brightly-colored floor coverings, and are being used increasingly in applications where the black color of conductive carbon black is found unattractive or incompatible.

Effect pigments from Merck accentuate the attractiveness of wood surfaces, no matter whether they are applied in a hiding or in a transparent finish. In particular, the silver and gold-effect pigments in the Iriodin^® range and the Pyrisma^®, Colorstream^® and Miraval^® families of products give wood floors, furniture and fittings a noble appearance. In transparent finishes they are particularly good at bringing out the special grain of various types of wood.

Effect pigments from Merck give leather goods a precious, fashionable appearance. For your leather dressing they open up an almost limitless range of distinctive design possibilities and fashion effects that will enable you to establish the uniqueness of your products through attractive styling. Shoes, handbags, belts, purses and numerous other leather accessories using pigments from the Pyrisma^®, Colorstream^®, Iriodin^® and Miraval^® families are proving popular with consumers.

Effect pigments from Merck give special aesthetic qualities to artist paints. No matter whether the paints are oil, acrylic or water-based, for many years now artists have appreciated the wealth of effects provided by Iriodin^® pigments and are now also discovering the numerous possibilities offered by the Pyrisma^®, Colorstream^® and Miraval^® families. Hobbyist and DIY markets, too, benefit from the innovative nature of Merck pigments which, with their fascinating effects, open up an entirely new dimension in terms of the colors available.