In our customer magazine “effekte” which published twice a year, we introduce you to new products, trends, application examples and interesting facts from the effect pigments market.
To give you an immediate impression of the exceptional quality and uniqueness of our pigments, the pages of this magazine shine with the radiance of various effect pigments.
Let yourself be inspired and learn about the exciting world of effects.
Excerpt from the current issue of effekte 1/2012:
- Perspectives for printing: how many components create a complete perfect picture
Our requirement of a printed material is actually quite simple: it must be perfect. This only succeeds when all the print areas work together seamlessly and when technical innovations are combined with creative ideas. When this is the case, the branch can continue to set standards and put forward new trends. Especially at the Drupa 2012.
- Our new brochure shows the way “From Design to Print”
Our brochure “From Design to Print – Effect Pigments for the Printing Industry,” will be released at the Drupa 2012 and gives you comprehensive information about all the ways effect pigments can be successfully implemented into all relevant printing methods. With its integrated color cards, the elaborately refined brochure also serves as a practical example.
- Xirallic® expands your creative scope
As the saying goes, the greater the choice, the greater the effort. We at Merck think that those with more choice ultimately get the product that truly fits them. Our Xirallic® effect pigments offer you an exceptionally wide spectrum
of design possibilities. Like no other effect pigment, they unfold an extraordinary crystal effect and combine living sparkle™ with precious shimmer.
- Pyrisma® pigments: clear distinctions for unlimited possibilities
What should it be called? This question concerns not only expectant parents, but also product designers or brand managers. Therefore, we at Merck have thought about how we should rename our Pyrisma® pigments since we are expanding the series with additional effect pigments.
Download current issue of effekte 1/2012 here!